Aurocature is more than just a brand—it’s a sanctuary for stories, dreams, and self-expression. Founded by Auro, a creative director and artist with an insatiable passion for art, music, and philosophy, Aurocature transforms everyday apparel and accessories into meaningful canvases. Each piece in the collection is infused with emotions, memories, and untold tales, making wearable art not just a fashion statement but a reflection of one’s soul.
Born in 1980 in the quaint village of Matiary, West Bengal, Auro’s journey is a testament to resilience and creative defiance. A bright student turned dreamer, he abandoned conventional paths in 2000, leaving his English honors studies to follow his artistic calling. From painting walls to designing jewelry, Auro’s unconventional journey has been a kaleidoscope of experiences, each shaping his artistry. In 2002, Delhi became his creative crucible, where a series of odd jobs—selling tea, recognizing diamonds, frying pakoras—taught him the raw lessons of life.
In 2007, Auro’s creative heart found its home in advertising, where he rose through the ranks to become a celebrated creative director, crafting campaigns for international brands. Yet, his story isn’t just about professional milestones—it’s about breaking the barriers of a middle-class mindset and proving that age, background, and taboos can never hinder passion.
Aurocature was born during the uncertainty of 2020, amidst the pandemic—a beacon of hope when Auro lost his job and turned to his greatest strengths: storytelling and art. It is a place where philosophy meets creativity, inspired by his mantra: “Turning negativity into positivity is creativity.” Through Aurocature, Auro invites the world to embrace a simple, elegant way of life steeped in music, food, films, literature, and spirituality.
Every product in Aurocature’s collection tells a story. From intricate illustrations to thought-provoking designs, these aren’t just items—they’re experiences. Whether it’s a T-shirt that echoes the spirit of blues legends like B.B. King or a tote bag adorned with a whimsical doodle, every piece bridges the gap between art and life.
Aurocature champions individuality and authenticity. Auro himself wears his thoughts rather than brands, cooks with love, and embraces simplicity. His life philosophy is woven into the brand: defy conventions, embrace creativity, and find joy in the little things—whether it’s learning guitar at 40, raising a family, or creating art that resonates.
At Aurocature, we believe that art is not just for galleries and studios; it belongs in everyday life. We invite you to wear your story, express your individuality, and find meaning in the ordinary. Aurocature is where art meets heart—a dream destination where creativity transcends boundaries, and every product is a celebration of life.
Join us. Be a part of the journey. Celebrate art, celebrate life.